Ingredients

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  • Published March 1, 2009. From Cook's Illustrated.
  • In the battle of pure versus imitation extracts, could we declare a winner?
  • Products tested (listed alphabetically)
  • • Adams Pure Vanilla Extract
  • • Durkee Imitation Vanilla Flavor
  • • Durkee Pure Vanilla Extract
  • • Gold Medal Imitation Vanilla Extract
  • • McCormick Gourmet Collection Organic Pure Madagascar Vanilla Extract
  • • McCormick Premium Imitation Vanilla Extract
  • • McCormick Pure Vanilla Extract
  • • Morton & Bassett Pure Vanilla Extract
  • • Nielsen-Massey Madagascar Bourbon Pure Vanilla Extract
  • • Rodelle Pure Vanilla Extract
  • • Sauer's Pure Vanilla Extract
  • • Spice Islands Pure Vanilla Extract
  • In two past tastings of vanilla extract, we reached a conclusion that still amazes us: It matters not a whit whether you use real or imitation vanilla, because you can’t tell the difference when you bake. But at a recent editorial meeting, we took a poll: Did that mean anyone had stopped buying the real thing? No. Our test cooks believed firmly that natural vanilla is the best choice. So we returned to the test kitchen for a definitive tasting.
  • In our newest quest for great vanilla, we sampled 12 of the country’s top-selling supermarket brands of vanilla extract, both fake and pure, this time stirring them into milk and pudding before trying a few choices in cake and cookies.
  • The Real Deal
  • Vanilla is a powerful “flavor potentiator,” meaning it enhances our ability to taste other foods including chocolate, coffee, fruit, and nuts, and boosts our perception of sweetness. While this is true for both pure and imitation vanilla, the choices are far from identical. Scientists have identified around 250 flavor and aroma compounds in real vanilla, while the artificial version has just one: vanillin, the predominant flavor in natural vanilla. Pure vanilla is made by steeping vanilla beans in water and ethyl alcohol, with the exact proportions of each mandated by the government. The beans are expensive, grown on flowering orchid vines in only a handful of tropical countries. They take time and painstaking labor to grow, process, and ship, even before they are converted to extract.
  • Imitation vanilla, on the other hand, is a byproduct of paper production or a derivative of coal tar, chemically manufactured through fairly simple and inexpensive processes. Because it’s so cheap, annual global demand for imitation vastly outstrips that for natural vanilla, at 16,000 metric tons to just 40 metric tons for natural vanilla.
  • In our supermarket lineup, imitation vanillas cost as little as 18 cents per ounce, compared with up to $4.50 per ounce for natural. In another strike against natural vanilla, most of those 250 flavor and aroma compounds are driven off by high heat during baking or cooking. So if that complex, natural vanilla flavor really can’t be detected, what’s the point of ever buying it?
  • To answer these questions, we tested vanilla in a variety of cooked and uncooked preparations. First, we stripped away competing flavors to taste the extracts themselves. Vanilla experts do this by mixing them in milk; we used an 8-1 ratio of milk to vanilla. Tasted this way, real vanilla extracts clearly won the day. Their greater complexity shone through, with testers detecting everything from notes of honey and maple to licorice and prune.
  • In this case, imitation vanillas all fell to the bottom half of the rankings. Tasters said they had a strong, pleasing aroma, “like vanilla cookies that have already been baked,” but little vanilla flavor and a taste that was bitter and medicinal. More research revealed that imitation vanilla is known to taste harsh if too much is used—which helps explain our tasters’ reaction.
  • But you would never use vanilla extract in such a heavy concentration. So we sampled them again, in vanilla pudding. Now the ratio of dairy to vanilla was a whopping 56 to 1. Our recipe adds vanilla extract at the end of cooking, off the stove, to help preserve its flavor. Despite this precaution, many of those distinctions we had noted among vanillas in the milk tasting were dimmed. Some aroma and flavor still may have been driven off by the warmth of the cooked pudding and muted by the eggs, butter, and sugar. Our results shuffled, but only slightly—except for one imitation extract that shot from seventh place up to the top of the ranking.
  • One of the most striking differences between pure and fake vanilla involved alcohol flavor. While federal guidelines require 35 percent alcohol in pure vanilla extract, there’s no minimum for alcohol in imitation vanilla, and manufacturers have an incentive to use as little as possible to make synthetic vanillin soluble: If they use more, it costs more to make. This explains why tasters kept describing real vanilla as “boozy,” an adjective rarely applied to fake vanilla. But they also found the real stuff nutty, spicy, and more complex.
  • The Heat Is On
  • Real vanilla’s advantage in milk and pudding was clear, but most of time, we’re using vanilla extract in cookies and cakes. To help our tasters focus, we limited our baked-goods tasting to just three samples. After averaging the scores from the milk and pudding tastings, we chose the top-ranked pure vanilla, the highest-ranked imitation, and the bottom-ranked imitation. If tasters couldn’t tell these three vanillas apart in baked goods, we knew the game was up; it really didn’t matter. We baked three yellow cakes and three batches of vanilla cookies—and waited.
  • To our surprise, each recipe showed two distinct outcomes. In cake, the pure vanilla came out on top but just a hair ahead of the high-ranking imitation. In cookies, the pure vanilla dropped to last place, and that high-ranking imitation soared to first place. As it turns out, flavor and aroma compounds in vanilla begin to bake off at around 280 to 300 degrees. Cakes rarely exceed an internal temperature above 210 degrees; cookies become much hotter as they bake. As a result, pure vanilla kept a slight flavor advantage in the cake—but not in the cookies.
  • Tasters’ Choice
  • So what’s our conclusion? If you’re only buying one bottle of vanilla for cooking, baking, and making cold and creamy desserts, our top choice is a real extract. If you only use vanilla for baking, we have to admit there’s not much difference between a well-made synthetic vanilla and the real thing. Speaking to pastry chefs, we learned that many buy an arsenal of vanilla extracts, using cheaper imitation for baking and pure for confections made with moderate or no heat, such as puddings, pastry cream, and buttercream frosting.
  • In the test kitchen, we go through so much vanilla extract that we buy it in bulk. So we’ll be ordering our winner by the case. We also recommend our top-rated imitation vanilla for its “mild and gentle” vanilla flavor.
  • The winners are:
  • McCormick Pure Vanilla Extract
  • This vanilla won top praise for being “strong,” “rich,” and “spicy,” with a “sweet undertone.” It had “clear vanilla flavor with nice balance” and notes of “dried fruit,” “caramel,” and “chocolate,” “like Kahlúa or Bailey’s.” In pudding, it was deemed “a step above,” with an extremely “pleasing finish.”
  • Another Recommended Pure Vanilla Extract was indeed:
  • Rodelle Pure Vanilla Extract
  • “Smoky” and “earthy,” with “caramel,” “prune,” and “chocolate” notes, it was praised for offering “deeper, richer ‘bass tones’ of flavor.” Prepared in pudding, it was “subtle,” a “gentlemanly vanilla: well-balanced, mature, a suggestion of alcohol and smoke.”
  • Gold Medal Imitation Vanilla Extract
  • Tasters felt that this imitation vanilla ranked with the pure extracts. “Lovely, seemed like pure vanilla,” said one; another described it as “mild and gentle; maybe it’s not real, but it tastes good.” Others said it was “perfumy,” with notes of “toasted rice” and “buttered popcorn.”

Reviews & Comments 7

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  • thegoldminer 16 years ago
    http://www.cooksillustrated.com/tastetests/results.asp?docid=18889
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  • thegoldminer 16 years ago
    Michelle2317 thank you for your input. Yes Rodelle was a recommended Pure Extract and I will add the link to see all the extracts listed. I find it useful to understand how things work not just use a brand because someone likes it. Positive comments are welcomed and encourage and taking your time to add to everyone's knowledge is appreciated by myself and others on GR. Thank you!!!!!!!! JJ
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  • michelle2317 16 years ago
    First — I want to make sure I identify myself clearly in this forum - I am the marketing director for Rodelle Vanilla. We were thrilled to be among the vanilla extracts chosen to be tested by Cook's Illustrated and even more thrilled with our high marks!

    As the testers discovered, vanilla extracts can vary tremendously. Some pure extracts include high-fructose corn syrup and others, like Rodelle, are sweetened with pure cane sugar. When comparing premium vanilla extracts, it’s important to consider the quality of the ingredients and whether or not chemical additives are used. The finest vanillas are made from the highest quality beans and other natural products.

    The extracting process can vary as well. While some companies use a cold extraction method, Rodelle uses a heat process that, much like brewing tea, pulls more flavor from the cured bean. After processing for four days, the resulting liquid is then aged for 60 days - a bit less than a fine wine, but you get the picture.

    That brings us to the difference between pure vanilla and imitation extracts. Pure vanilla extract is derived from vanillin, the primary component of the vanilla bean. Vanillin is comprised of over 200 organic components that make up vanilla’s flavor and aroma. Imitation vanilla is made from either guaiacol or from lignin, which are byproducts of the paper industry.

    “Fold” is a term used to describe concentration in liquid extracts, both pure and synthetic. Single fold (1x) is the standard concentrate. Double fold is twice the strength of single fold. The concentrations can go as high as 20-fold, though extracts lose stability after four-fold. The candy industry typically uses multi-fold extracts because liquids can change the chemistry of the finished product. Using a more highly concentrated extract allows the candy manufacturer to use less liquids in their formulations.

    So there you are — Vanilla 101.
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    " It was excellent "
    juels ate it and said...
    Great info here, thanks, JJ!
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    " It was excellent "
    jett2whit ate it and said...
    I have found that Mexican vanilla is really good. Some friends went and brought me back a big bottle that lasted a long time. Thanks for this info.
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  • bakermanrooster 16 years ago
    Goldminer:

    Thanks for this info I do a lot of baking this will help very much
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    " It was excellent "
    minitindel ate it and said...
    wow jj thanks for the good info here


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